April 16, 2019

The top reasons why one needs to buy a luxury watch - and where you should be choosing to buy your next luxury watch from...

There is this unexplainable bond between a man and his watch. This timeless romance, excuse the pun, has only deepened over the past few centuries.  Your watch is that forever companion as you journey through this beautiful life, helping you keep track of every memory you make.


What does anyone look at more often every day than the wristwatch? Although mobile phones are looking to replace this medium, there is something inexplicably romantic in the way a man pulls up his sleeve and looks at the time.


When you scroll through your Instagram page, you pause and stare longingly at the Swiss luxury watch that has caught your eye, what is the first thing you think of?  Most of us would tend to be torn between the decision of the cost of the beautiful masterpiece and the possible benefits of owning a luxury watch.


But what exactly are the benefits of owning a Swiss luxury watch? What drives all of us to take that ultimate plunge of faith and invest in one?


Let’s take a look at the top 5 reasons why every man needs a luxury watch: :


  1. A luxury watch gives opportunities for growth :


Whether we’d like to admit it or not, proper social etiquette does involve looking your best, at all times. We are judged based on visual prompters or indicators which are powerful. To be taken seriously in the corporate world, you often have to be at your dapper best. And what better than a classic cut suit and a luxury watch to complete that look? Like Ian Fleming once famously said about his hero, James Bond - “He could not just wear a watch. It had to be a Rolex.”





2. A luxury watch is always by your side :

Nice wallets are hidden out of sight in your pockets. Luxury pens only come out when needed and occasionally. Your Italian leather bag could be stowed somewhere away, but your watch is something that stays with you throughout the day, giving you company throughout.  A watch is not like your phone, which gives you more information than needed, your watch continues to keep track of your day, reminding you when to finish a task or to get home by.


  1. A luxury watch could be a brilliant investment :


Swiss luxury watches are usually made of such valuable substances that they not only retain their value but also increase it over time. Think of how gold has risen in value over the past couple of decades - and now imagine how your luxury watch would generate long-term value. The other factor we need to also consider is the brand name itself, which makes the watch even more appealing to watch collectors. Coming to the brands, Rolex watches are considered to be the more solid investments when it comes to luxury watches, followed by brands like Vacheron Constantin, Jaeger-LeCoultre, Oris Carl Brashear and the like.

  1. A luxury watch represents wealth, but subtly :


While a flashy car and a swankily done up flat can be considered too crass in modern day society, a luxury watch from a prestigious brand when paired with the right kind of clothes can represent where you stand, socially, but in a more subtle way. Classic luxury watches like the Rolex, Panerai Officine and Audemars Piguet have the power of displaying your wealth in a superbly subtle, but bold style.


  1. A luxury watch could become a family heirloom :


Like we’ve talked about before, a luxury watch is a brilliant socially effective and invaluable an investment as well.  Apart from this, a Swiss luxury watch can become timeless heirlooms, passed on from one generation to the other, from a father to a son, a mother to a daughter. Like Patek Philippe’s brilliant marketing message goes: “You never actually own a Patek Philippe, you merely look after it for the next generation.”



Hong Kong - The city of dreams and lights, the city which never sleeps. But Hong Kong isn't just a normal city, it is a paradise which offers respite to all tourists and local residents alike, You have some incredibly iconic spectacles; as well as quiet places to relax in. Hong Kong is also quite the paradise for the avid shopper. Be it clothing or luxury goods, the wide choices available here are par to none.


Hong Kong has also long prided itself on being one of the world’s leading marketplaces for Swiss and other luxury watches. Despite facing quite a tough competition from China and the U.S,  did you know that Hong Kong still accounts for over 13% of Swiss watch sales?


Although the market for new Swiss luxury watches continues to remain strong, Hong Kong has not had a very good market for pre-owned watches until the last couple of years or so. But Hong Kong’s elite status as Asia’s ‘watch hub’ has begun drawing luxury pre-owned watch websites and companies to prosper in the recent past. For any tourist looking for a bargain, there is a watch made exactly in their price range.


Even the watchmakers and distributors of Hong Kong now are trying to adapt to a market where complete customer service and value for money is important.


Compared to the watch-enthusiasts of the past, the Hong-Kong consumers, especially the e-commerce savvy millennials are now price conscious as well. With retail apps like Carousel and online watch specialists trying to normalize the sale and purchase of pre-owned as well as new watches online, the industry is only bound to grow from now.


Like the CEO of Audemars Piguet Francois-Henry Bennahmias said in a recent interview - “Second-hand is the next big thing in the watch industry.”



Phoenix Watch Company has been specializing in the sales of both new and pre-owned luxury watches in partnership with our company in Europe in operation for well over 20 years. Located in the centre of the busy shopping and tourist district of Tsim Sha Tsui in Hong Kong, our core expertise is the sale of new and used watches belonging to some of the best Swiss brands like Patek Philippe. Audemars Piguet, Rolex, Cartier, IWC and more.


Over the years, we have built an invaluable suppliers database with companies around the world, attended an extensive list of watch conventions thereby giving us a solid reputation in the industry and a company that you can trust in. We have significant experience in satisfying the needs of customers all over Europe, Asia & America, with a reputation for having the best deals both on new and used luxury watches. Our new watches are sold with box, international warranty and kits provided by the manufacturer.


We at Phoenix Watch Company, hope that you choose us to be your partner in selecting the watch of your dreams.