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July 06, 2018

Luxury Watch Brands : Their impact on the movie screen and on us

What comes to your mind when you hear the word Sylvester Stallone? The iconic training scene from Rocky of course, where Stallone paved the way for training montages. Who would have thought that Sylvester Stallone alone could resurrect the esteemed Luminor Panerai brand from their struggle with sales?

 

Phoenix Watch Company - Luminor Panerai

 

Phoenix Watch Company - Luminor Panerai

 

Phoenix Watch Company - Luminor Panerai

 

According to sources, Sylvester stallone was travelling in Rome back in 1993, when he saw a Luminor and bought it on the spot, for Daylight - and then proceeded to order more with his signature especially engraved on its back. The watch sales of Panerai quadrupled that year, and Panerai rose to become the one of the world’s most recognized watch brands. Stallone continued to showcase Panerai in various movie since then, including most recently in The Expendables 3!

 

Phoenix Watch Company - Omega Seamasters

 

Phoenix Watch Company - Omega Seamasters

 

Phoenix Watch Company - Omega Seamasters

 

Luxury watches have always played a big part in the movie industry, like the iconic watches James Bond sports in his movies. The selection of watches that adorn Bond’s wrist are as varied as the sultry women always by his side. From the Rolex Submariner that Sean Connery sported in “Live and Let Die” to the Omega Seamaster 300 Spectre that Daniel Craig wore in the Bond adventure - “Spectre”, watches have told their own story too.

The limited numbers that these iconic watches are made in also propels the watch collector’s curiosity. Like the limited edition Grande Reverso Ultra Thin Tribute to 1931 that Christian Bale sports in The Dark Knight Rises, which even had the Batman symbol on it. Who wouldn’t love to own that?

 

Phoenix Watch Company - Chopard

 

Some brands go the extra mile, too, knowing how much the visibility on the silver screen, directly or indirectly, matters. The luxury watch brand that has long been associated with exquisite jewelry and watch-making, Chopard has been the official partner with the prestigious Cannes Film Festival for almost 20 years and counting. They also introduced the “Trophee Chopard” to recognise new and upcoming talent, brilliantly choosing this way to have their brand associated with celebrities.

It’s amazing how luxury watch brands have taken the movie industry icon’s fashion status to another level with their masterpieces, and how the movie industry continues to embrace the style quotient, making a brilliant partnership that is sure to continue to be as successful for both parties.

And that is why most of us too, would love to sport one of these masterpieces on our wrists, to experience the thrill of stardom in all it’s glory, and to feel like a celebrity ourselves.

To know more about Luxury Watch brand like, Chopard, Rolex, Luminor Panerai and to buy one for your personal collection - please visit - https://www.phoenixwatch.hk/