July 25, 2018

Audemars Piguet - A closer look at the birth of an everlasting timepiece

Switzerland, the land of cheese, of snow-capped mountains, of elite bank accounts and of course the true cradle of the world of luxury swiss watches. Growing up, when I made my bucket list of places to travel, as any teenager does, Switzerland was the first place that I’d written down, but it’s still a dream that I hope comes true, sooner rather than later.

Speaking of snow-capped mountains, the Vallée de Joux, nestled in the beautiful region of the Jura Mountains, is particularly awe-inspiring. In fact, this region is the actual birthplace of Audemars Piguet, the stellar watchmakers.


Audemars Piguet


Even to this day, the rustic and majestic mountain peaks with clear blue sky, and the beauty of the surroundings continue to serve as inspiration for modern watchmakers. Whether they are vintage collector’s pieces or the newer, trendier versions, Audemars Piguet watches are considered to be pioneers of brilliant watchmaking, but why? What is the speciality of these watches?

Let’s take a walk back in time to 1873, when it all began with Jules Louis Audemars, a technology student met an economy student, Edward Auguste Piguet. Their collaboration, which had only started of as an experiment, turned out to be the greatest success stories of that time. The watches they produced stood out from the rest of the crowd because of their uncanny precision and high quality, which stands true even today.


Audemars Piguet


Audemars Piguet has always had a stellar reputation, but it was in 1972 that they hit the jackpot, and became the one of the world’s most successful watch manufacturer’s with the conception of the Royal Oak, the watch which has graced the wrists of both royalty and rockstars alike.

It is a little known fact that this model was designed in one day. Yes, you read that right - one single day. When watch stylist Gerald Genta was given the design brief, he came up with the now famous octagonal case, which was considered completely radical at that time.

Whether it be the Royal Oak or the more recent Millenary Maserati, an Audemars Piguet watch stands out of the crowd like none other. The amalgamation of unique design and the materials of highest quality is what sets them apart and makes them truly worth collecting. .


Audemars Piguet


Looking to add one to your personal collection? Established in 2011, the Phoenix Watch Company specializes in the sales of luxury watches in partnership with our company in Europe in operation for well over 20 years. We are located in the center of the busy shopping and tourist district of Tsim Sha Tsui in Hong Kong and our core expertise is the sale of new and used watches belonging to some of the best Swiss brands like Audemars Piguet, Rolex, Patek Philippe, Cartier and more. Over the years we have built an invaluable suppliers database with companies around the world, attended an extensive list of watch conventions thereby giving us a solid reputation in the industry and a company that you can trust in. We have significant experience satisfying the needs of customers all over Europe, Asia & America, with a reputation for having the best deals both on new and used luxury watches.

We at Phoenix Watch Company, hope that you choose us to be your partner in selecting the watch of your dreams. For more information on our Audemars Piguet collection - please visit Audemars Piguet